Hannah Hafso Website Review

Hannah Hafso
Wesley Mission Hospital Website Review

For a website to contribute to an organizations success it must both entice and effectively communicate. Visual effects and content should work together to accurately represent the business as a whole. The Wesley Mission Hospital’s (WMH) site is a prime example of a well constructed website. A combination of the simple layout, comprehensive information, and soothing images, embody the core of WMH. Now operating under the ownership of the Uniting Church, the WMH was first established by the Methodist Church in 1812 in Sydney, NSW. They are committed to care for those who society has most easily cast aside: the elderly, disabled, homeless, and weak. Under the mission to “serve people, build hope, and honor God” employees of WMH apply their Christian values to help the suffering attain better quality life. The website is a channel for those in need of their services as well as promoting their beliefs and values.

The WMH is a highly reputable non-profit organization and its website successfully delivers this notion. The extent of information available through well labelled links allows the viewer to easily find the answers to their questions. Offering an abundance of services that combine Christian religion and medical treatment, it is apparent that their faith and profession are interrelated. Offering numerous community and commercial products allows them the ability to treat various conditions. The website clearly communicates WMH’s ability to not only care for patient’s physical needs, but also their mental and spiritual.Through photos, events, and content the WMH’s mission is constantly reinforced, which gives the site an unified appearance. In addition, the design establishes WMH’s status as a professional and compassionate organization. These features positively showcase the organization to the online community.

Hospital experiences are not usually the most pleasant and often avoided when possible. For the situations where help is required, individuals want to be treated by competent professionals in clean and safe environement. After reviewing WMH website it is evident that they have these resources. Not only are they equipped with the highest- standard medical equipment and qualified employees, but they practice with kindness and respect. The visual aids mirror the caring nature of the WMH staff. Light blue and pale yellow font and backgrounds have a soothing effect on the viewer. Smiling nurses and recovered patients reflect WMH positive and optimistic environment. These factors positively market WMH as an organization that is capable of healing the sick and helping those in need.

In order for a website to fulfill its purpose it must be catered for a specific audience. The WMH is an organization for those in need of professional treatment and a higher standard of living. The website acknowledges this through the articulation of the content and choice of images. The homepage shines like a candle in a dark room, lit up with the word “hope’ in delicate pale yellow script accompanied by pictures of doves. Along with the gentle tone of the content and encouraging scriptures, the site radiates a sense of security and belonging. An individual burdened by their disability, age, financial status, etc. feels invited to seek refuge at the WMH where their needs will be looked after.

With an audience that has a wide range of educational and economic background, it is important that the language of the information is conveyed in a manner that all can understand. The content on the site is written in such a way that express’ the professionalism of the organization while remaining easily comprehendible. Not only the style, but the choice of content is well suited for the targeted market. Testimonies of recovered patients help to inspire while WMH statistics promote. Facts such as “138 foster families administered to” are displayed in the right corner of the page, which acknowledge that the WMH is fulfilling its vision and impacting the community. Also real life stories from patients are featured acting as a testament to the quality of care WMH promises to provide these choices in content help to positively promote and reinforce WMH as an organization that is devoted to enriching the lives of those who seek their services.

The WMH has been able to successfully construct a website that reflects both their high quality treatment and status in the community. They care for those who fall through the cracks in society, with a combination of medial treatment and the love of Jesus Christ. Operated by the Uniting Church, the WMH tends to the physical, mental, emotional and spiritual needs of the community. The WMH is an organization that strives to help individuals live their lives abundantly, the way that God desired. There website is like a cold glass of water on a hot day, refreshing and satisfying. Refreshing in the sense that it is visually appealing and can captivate the viewer, at the same time the amount of information available can satisfy all queries one might posess. The WMH demonstrates how to effectively construct a website.
Referenceces:
http://www.wesleymission.org.au/homepage.asp